Kia Optima Specials

Open Today! Sales: 9am-9pm Call us at: 540-891-7400

The Kia Optima

Luxury Features without the Luxury Price

It’s commonly said that you get what you pay for. Cut too many corners in your efforts to save money, and you may not be happy with the results. (Maybe think twice about that $5 haircut special.) But we’re happy to report that that old saying doesn’t apply when it comes to Kia vehicles, and to the Kia Optima in particular.

This popular midsize sedan may be just one in a sea of similarly sized cars on the road-the midsize sedan market is undeniably crowded-but the Optima offers something many of those other vehicles don’t: VALUE.

We’re not just talking about a low price (though it has one)-we’re taking into account all of the competitive features and amenities you get for that price. From a brand with a reputation for budget-friendly vehicles, the Optima emerges filled to the brim with premium features, a luxurious interior, technology on par with much pricier cars in the market, and more.

It’s a high-quality car that rivals other high-quality cars in everything but price-and in that category, it bests them.

At Safford Kia of Fredericksburg, we have a huge inventory that features the Kia Optima you want. And if you’re still devising your shortlist, there’s a complete line of new and quality used Kia models for you to sift through on your hunt for the perfect car!

Taking one for a test drive is the best way to get a feel for a car before you make your final decision, so we recommend coming in to our dealership to experience your favorite models in person. After that, it’s just a matter of time before you’re driving home in a vehicle that’s worth far more than just the sum of its parts!

What Can You Expect from the 2018 Kia Optima?

Standard equipment galore. That’s arguably the most attractive aspect of the Kia Optima. You won’t have to pay more for certain prime features that other brands would charge extra for. From the entry-level model on up through the trims, Kia makes sure you have access to tech features, safety systems, comfort and convenience amenities, and more without negating the Kia’s inherent affordability.

This model year, the Kia Optima is offering more technology from the outset, including a standard 7-inch touchscreen and Apple CarPlay and Android Auto integration. Drivers will also get more standard safety features, such as a blind-spot monitoring system, rear cross-traffic alert, and parking sensors-and you can’t put a price on peace of mind.

The standard engine, a 2.4L inline-4 rated at 185 hp, comes in the baseline LX, the S, and the EX. The mid-level LX 1.6T trim has a 1.6L turbocharged I-4 with 178 hp, while the top-of-the-line SC trim comes with a 2.0L turbocharged I-4 rated at 245 hp.

While you can’t go wrong with any one of these trims, it’s best to explore all of their feature offerings and specs before you set your heart on one. Giveus a call or stop by Safford Kia of Fredericksburg, and we’ll help you determine which trim best suits your needs and desires.


A Look Back at the Kia Optima

Introduced to the North American market in 2001, the Optima stood out right from the start for its selection of prime features and affordability. It enjoyed strong sales and underwent a redesign a couple of years later with cosmetic refreshing, new trims, and interior feature upgrades.

In 2007, the Kia Optima received a new body style and upped its interior game even further to put it on more equal footing with luxury midsize sedans. The years that followed saw an upgraded V6 engine option, updates in technology features, and enhanced safety systems.

Today the Kia Optima remains a strong contender among its midsize sedan brethren, winning over car buyers who are looking for a midsize sedan that feels luxurious but doesn’t price them out of the market.

Why Should You Buy or Lease from Safford Kia of Fredericksburg?

It’s hard to beat our selection of new and used vehicles. Whether you have your eye on a brand-new Kia Optima, a pre-owned KiaSedona, or something else entirely, our team of product specialists can help you narrow down your options, set you up on a test drive of your favorites, and get the financing process started.

What’s more, we offer some unbeatable specials that will help you get an incredible purchase price or a low monthly lease payment. We’re here to help you save money as well as to get you in the vehicle that’s just right for you. Let us show you how smooth and easy the car-buying process can be. Drivers in and around Richmond, visit our dealership today at 5204 Jefferson Davis Highway in Fredericksburg. We look forward to assisting you in any way we can!


Safford Kia of Fredericksburg is located at: 5204 Jefferson Davis Hwy • Fredericksburg, VA 22408
Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us


Call Now

5204 Jefferson Davis Hwy • Fredericksburg, VA 22408

Get Directions

Today's Hours:

Open Today! Sales: 9am-9pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Safford Kia of Fredericksburg 38.254370, -77.496970.